I’m Per Gustafsson, the founder of Anchor Finance Brokers. I’ve spent over 20 years in financial services, working both as a banker and a broker, and I know just how overwhelming the lending process can be, especially when it feels like no one’s truly on your side.

That’s why I started Anchor Finance. My goal is to make finance simpler, more transparent, and genuinely focused on your needs.

I’m also active in the property market myself. I’ve bought, sold, and refinanced properties, so I know firsthand the challenges borrowers face. I work closely with professionals and business owners who are short on time but want trusted advice, tailored options, and a smoother path to finance.

At the end of the day, I’m here to help you feel confident in your choices and supported every step of the way.